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"Shimmer And Shine" Launches First Product Line In The USA

US toy shelves are about to get a lot shinier this month as the inaugural consumer products line inspired by Nickelodeon's popular animated preschool series Shimmer and Shine debuts nationwide!


Shimmer and Shine products include basic and deluxe doll assortments and accessories from Fisher-Price, with playthings such as the new Shimmer and Shine Wish & Spin and Magic Flying Carpet dolls.

Partners including Just Play, Party City, Spirit Halloween, Global Brands Group, Freeze, Children's Apparel Network, Bentex, C-Life, Handcraft, High Point, F.A.B. Starpoint, Accessory Innovations, Global Design Concepts, ACL and Berkshire will provide apparel, accessories and costumes inspired by the series.


Shimmer and Shine costumes

Meanwhile, a crop of publishing and home entertainment offerings from Random House Children's Books, Bendon, Studio Fun, Phoenix International and Paramount Home Entertainment are set to launch, along with a line of arts and crafts from Alex Brands.

In addition, games and puzzles from Cardinal and University Games are hitting retail shelves, while party and stationery products are hailing from Bullseye Playground, DecoPac, Party City and MediBadge.

Shimmer and Shine follows the madcap, magical adventures of genie-in-training twin sisters Shimmer and Shine and their human best friend, Leah. No matter what kind of trouble comes their way, the three friends show preschoolers that persistence and resilience always save the day. The series features a social-emotional curriculum highlighting the importance of teamwork, resilience and overcoming obstacles. The show is created by Farnaz Esnaashari-Charmatz (post-production supervisor for Dora the Explorer, Go, Diego, Go) and produced at Nickelodeon Animation Studios in Burbank, Calif.

The second season of Shimmer and Shine debuted last month on Nickelodeon USA, which recently ordered a 20 episode third season of the social-emotional-themed series.


Season two of Shimmer and Shine features an all-new vibrant look with CG animation and, for the first time ever takes place entirely in the exciting genie world of Zahramay Falls. In the new episodes, Shimmer and Shine embark on more magical adventures with their human best friend Leah and encounter brand-new characters including: Zeta (Lacey Chabert, Party of Five, Mean Girls), a power-hungry sorceress who uses potions and spells to scheme against the genies; Nazboo, Zeta's loyal pet dragon; Samira, a kind genie princess; Roya, Samira's beautiful pet peacock; and Kaz, Zac's new genie and friend. The series is currently the number-one preschool show in its time period on all TV and new episodes will continue to roll out throughout the summer.

Season three of Shimmer and Shine (20 episodes) will follow twin genies-in-training, Shimmer and Shine, as they travel beyond the Rainbow Waterfalls in Zahramay Falls, where new worlds and fantastical experiences await. Journeying aboard their magical boat, Shimmer, Shine and their best friend Leah will explore wondrous locales, meet adorable critters and learn new forms of genie magic. Shimmer and Shine features a social-emotional curriculum highlighting the importance of teamwork, resilience and overcoming obstacles.

Original source: Kidscreen.
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